Amazon Ads and Roku Forge Groundbreaking Partnership to Unlock Access to Over 80% of US Audience
Summary Amazon Ads and Roku have established a groundbreaking partnership to unlock access to over 80% of the connected TV (CTV) audience in the United States, marking a significant advancement in the digital advertising landscape. By integrating Amazon’s Demand-Side Platform (DSP) with Roku’s streaming ecosystem—which includes The Roku Channel, Prime Video, and major third-party apps—advertisers […]
