Indias Smartphone Market Stays Steady at 153M Shipments: How Apple Boosted Its iPhone Sales to 14M

Summary In 2023, India’s smartphone market grew steadily, with shipments around 153 million units, driven by increased consumer purchasing power and the rapid adoption of 5G technology. Key to this growth was Apple, which sold over 14 million iPhones, increasing its market share to approximately 6%. This success arises from strategies like localized manufacturing, partnerships […]